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About Serta Adjustable Beds
The Company Profile
In 1931, at the height of the Great Depression, 13 independent
mattress manufacturers joined together to form Serta. They
originally called the company "Guardian Knight" and then "Sleep
Products, Inc." eventually settling on Serta. Their goal was to make
and market an innovative, new mattress that would become a trusted
national brand for consumers.
That mattress was the first tuftless mattress, and it was called
Perfect Sleeper. More than 70 years later, Perfect Sleeper is
America’s Favorite Mattress™, selling more premium mattresses than
any other brand.
Serta’s consistent commitment to quality and service has paid off.
Over the past decade, Serta has been the fastest growing
manufacturer in the country.
You can go direct to Serta at: serta.com (you can also buy heir
famous counting sheep stuffed animals)
About their famous sheep:
In July 2000, Serta launched what
has become the most popular advertising campaign in mattress
industry history, the Serta Counting Sheep. Now, four years later,
the Counting Sheep have garnered fans internationally in their
hapless quest to regain clients lost to Serta’s unbelievably
comfortable mattresses.
The charm and endearing character of the Counting Sheep are the
result of Serta’s partnership with Doner, the world’s largest
independent advertising agency, and the creative genious of Aardman
Animations, the Bristol, England, based studio that produced the
Academy Award winning series Wallace and Gromit and Chicken Run.
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